About our Culinary Marketing Services

CREaM’s culinary marketing services range from on-site dynamic activations to off-site brand initiatives. Over the past decade we have watched the culinary events industry grow from a select few to a crowded field and we know what works and what doesn’t. Spending marketing dollars merely to have a presence doesn’t work.

CREaM creates meaningful marketing plans for its clients and does so after a careful analysis of brand goals, audience demographics, event specifics, economics and budget. Whether it is our creative concept or our client’s, we weave our analytics into the final product to ensure that results are quantifiable and repeatable.

When a highly respected, nationally distributed food packaging firm came to CREaM to explore a better way to engage consumers in the evolution of their brand at live events, and to do so in a visually pleasing, interactive and fiscally responsible manner, we went to work for them.

Our client was already participating in important food events, however, they were forced to build, toss, and then rebuild their branded footprint at each stop. In addition to a lot of wasted resources and money, they lacked a clearly developed and comprehensive brand statement for their audience.

By leveraging our expertise as event specialists alongside the nimble capabilities of our design and manufacturing affiliates, we were able to deliver a unique, customized activation for our client. We call it “Activation-In-A-Box”, a turn-key culinary event system. The finished space took into consideration square footage limitations, national transportation challenges, and varying event restrictions. CREaM created an efficient, highly versatile space, one that is adaptable to almost any functional requirement. We are happy to report that it has travelled thousands of miles since its build with excellent results for our client and its high quality brand.

“We feel that you have a good understanding of our brand and goals, have strong creative ideas that will resonate with sponsors, as well as a sophisticated approach to activations that we really like.”

– Executive Director – Food Content + Strategy – Rodale

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